What are the Advantages of SMM (Social Media Marketing)


Social Media is the turning point for any Marketeer and it has gained the prime importance in any marketing strategy. No Marketing Strategy can be effective and successful if it doesn’t include the most effective and rewarding media that is SOCIAL MEDIA.  One of the Most Important aspect of Search Engine Optimization (SEO) is now SMM.

Facebook, Twitter, Pinterest, Google+, Linkedin have completely transformed the way lead generation and sales happen around the world. In digital space Social Media Marketing (SMM) is going to rule till something revolutionary comes by.  There are thousands of articles written about advantages and disadvantages of SMM. I have listed some of the key Advantages here. I hope you will find them useful.


Before I list down the advantages its essential to put down some strong number surveyed by Social Media Examiner by 3000+ Leading Marketeers.

  1. 89% Agreed that SMM Generated more exposure to their Business.
  2. 69% are using it to analyze the trends and gain market Intelligence.
  3. 65% are using it to create Loyal Fans.
  4. 64% Confirmed that they generated more leads compare to conventional approaches.

1. Cost

Social Media Platforms are absolutely free to use, spread awareness and creating profile and communities.  The advantage of reaching your targeted market for little or no cash investment is substantial, and the audience wanting your information voluntarily joins or follows you. To go one level up, facebook offers display ads that are  based on certain metrics according to specific criteria, to reach the correct audience. The viral nature of social media means that each person who reads your posts has the capability to spread the news farther within his own network, so information can reach a large number of people in a short time

2. Brand Building

One of the most crucial aspect of any business is the Brand Building and Social Media is the perfect bet for the same. You have all the right tools to identify the target audience through various metrics and have a free hand in the way you want to create your Brand. With consistent effort and quality content, you can build a reputation for your brand around your company’s values, benefits, and advantages.

3. Loyalty and Trust

Social Media Platforms provides the perfect platform to connect to right audience and thus creating trust and loyalty among the audience. Building the right community to ensure quality interaction will help increase trust and loyalty

4. Know your Customers

A strong community will help you with instant access to your consumers and customers. You will have quality data to analyse the performance and opinions of your real customers right at a single place which is hundred times better than any Paid Research.

5. Collaboration

Engage with your customers, experiment with new Ideas, feedback for your new products and lot more can be done on the social media. You get real time information about your products. It brings an opportunity for a customer centric products and services with the collaboration of real Users of the product and services.

6. Traffic and SEO

For Online businesses it is real traffic generator and it helps greatly in Search Engine Optimization (SEO). Share Articles, Share opinions, engage your users and thus get a boost from search engines. Search Engine Optimization now revolves completely around the social Media. You can find more information on Top 10 On page SEO Techniques here

Let me know if you have anything to add up. I would love to have your opinion on the same. Please post your views and suggestions in the comment section below.

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