Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll introduce top 5 myths/ Suggestion that will help change your strategy. Now businesses can supercharge their marketing efforts by leveraging social media by simply focusing on high ROI activities.
We need to be aware of way many more things that will help us enhance our social media presence.
1. Am I Social?
Having a Social Media account only will neither make your “Social Presence” nor it will help with Branding.
Social is a word used for people. And that’s how it’s meant to be. As a person, as a company or as a brand, One needs to be social. The basic strategy is to support social associations and encouraging relationship building with customers, colleagues, and other stake holders.
2. Marketing Vs Social Media Marketing
Traditional media and marketing use to be focused primarily on a broadcast message. A one to many message focused on delivering the message the brand wanted the recipients to hear. Most marketers didn’t care if you understood or even liked the message, as they had the expected percentages of return based on the number of eyeballs or ears who heard and read their message down to a science. Time has changed and people have started realizing the need of social Media Marketing yet fail to implement an effective Social Media Strategy.
3. Social Media Marketing is not “Just another work”
Social Media can’t be and will never be an automated process. Once you will realize the dynamic nature of Social Media you can understand the necessity of doing it on your own. You can’t let someone else thrust their opinion on your social network. The more you look at social media like a task, the more you are going to be unsuccessful at it.
The purpose of social media is to give people information they want. If you understand the people, then you automatically understand the algorithm.
4. The Real Task
Businesses spend most of the time making social media marketing plan, deciding what they want to promote, duration, targets and results. Businesses should instead invest time and money on engaging users or customers, listening to their feedback and suggestions and responding to it. This will create loyalty amongst stake holders, more participation and overall positive branding and faith among customers.
5. Social Media is not about numbers but relationships
You can build a following of 10,000 or more people on twitter, or can get 1 million LIKES on facebook but the problem is, very few of them will remember who you are.
On the other hand, if you actively interact with fans and followers and help people one on one, you may only have an audience of a few thousand, but all of them will know who you are, and all of them will be interested in what you have to say.